Fables Of Abundance: A Cultural History Of Advertising In AmericaBasic Books, 24 thg 11, 1994 - 492 trang American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P. T. Barnum and Theodore Dreiser to John B. Watson and Joseph Cornell. The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up. |
Nội dung
Introduction | 1 |
PART I | 12 |
The Lyric of Plenty ૐ ઐ 4 | 40 |
Bản quyền | |
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Fables Of Abundance: A Cultural History Of Advertising In America Jackson Lears Xem trước bị giới hạn - 1995 |
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Thuật ngữ và cụm từ thông dụng
Abstract Expressionists abundance admakers adver advertising agencies aesthetic amid animistic artists audience authenticity AVANT-GARDE AND KITSCH Barnum became began bourgeois Calkins Carnival carnivalesque celebrated chap Chicago claimed commercial consumer culture consumption copy copywriter Cornell corporate advertising critics critique decades developing discourse dream economic embodied emerging everyday fantasy figure Godey's History human ibid idiom imagery images industry James John Joseph Cornell JWT Archives Lionni literary London magazine magical managerial ment modern modernist moral N. W. Ayer national advertising nineteenth century objects P. T. Barnum painting patent medicine pattern peddler popular Printers producerist professional promoted Protestant radio realism rhetorical Saturday Evening Post sell sense sentimental social society sought Stanley Resor Stuart Davis sumer Theodor Adorno things tion tising trade card trade press tradition transformation twentieth century Victorian vision vitalist Walter Thompson Warshaw Collection woman women worldview writers wrote York