Effective Business CommunicationsMcGraw-Hill, 1984 - 737 trang The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively. |
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Importance of Effective Communications in Business | 1 |
The Process of Communication and Miscommunication | 15 |
PART FIVE ORAL COMMUNICATIONS | 19 |
Bản quyền | |
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