Traction: How Any Startup Can Achieve Explosive Customer Growth

B́a trước
Penguin Publishing Group, 2015 - 240 trang

Most startups don't fail because they can't build a product.
Most startups fail because they can't get traction.


Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.

As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.

Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:

·Find and use offline ads and other channels your competitors probably aren't using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research

Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

 

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LibraryThing Review

Đánh giá của Người dùng  - viking2917 - LibraryThing

Solid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through ... Đọc toàn bộ bài đánh giá

LibraryThing Review

Đánh giá của Người dùng  - DaveHowe - LibraryThing

This is like a pick your own adventure book. The first 5-6 chapters are great and they outline a method for choosing the right growth engine for your business. I will use this book to review in the ... Đọc toàn bộ bài đánh giá

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Nội dung

CHAPTER TWO
8
CHAPTER FOUR
27
CHAPTER SIX
42
CHAPTER SEVEN
48
CHAPTER NINE 85
65
CHAPTER ELEVEN
82
CHAPTER THIRTEEN
102
CHAPTER FIFTEEN 18
118
CHAPTER SEVENTEEN
137
CHAPTER NINETEEN 59
159
CHAPTER TWENTY
175
CHAPTER TWENTYTHREE 19
191
ACKNOWLEDGMENTS
205
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Giới thiệu về tác giả (2015)

GABRIEL WEINBERG is the CEO & Founder of DuckDuckGo, the Internet privacy company and private search engine. He holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. Weinberg is also the co-author of Super Thinking.

JUSTIN MARES is the founder of two startups and the former director of revenue at Exceptional, a software company that was acquired by Rackspace. He lives in San Francisco,and on Twitter at @jwmares.


www.tractionbook.com

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