Packaging Design: Successful Product Branding from Concept to ShelfJohn Wiley & Sons, 12 thg 7, 2012 - 272 trang How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines |
Nội dung
| 1 | |
Defining Packaging Design | 33 |
The Stake Holders | 53 |
Design Fundamentals | 79 |
Typography | 87 |
Communicating with Color | 105 |
Communicating with Imagery | 119 |
Structures and materials | 137 |
Ấn bản in khác - Xem tất cả
Packaging Design: Successful Product Branding from Concept to Shelf Marianne R. Klimchuk,Sandra A. Krasovec Không có bản xem trước - 2006 |
Thuật ngữ và cụm từ thông dụng
advertising Arzano beverage bottles boxes brand equity brand identity brand name brand personality client color comp competition consumer product companies copy create Creative Director cultural defined design concept design elements Design Firm design process design strategy Discovery Channel environmental files flaps flavor Flexography folding carton fonts glass graphic elements gravure printing GREEN & BLACK'S illustration imagery Jack Anderson Jones Soda Kellogg's kerning label layout logo manufacturing marketing objectives metal Nutrition ORGANIC Packaging and Labeling packaging design packaging materials packaging structures PANTONE paper paperboard PHASE photographs plastic positioning Post Cereals primary display panel principal display panel printer printing process product categories railroad board recycled retail environment RFID shape shelf sketches specific STAKEHOLDERS structural design STRUCTURES AND MATERIALS styles surface symbols Tahitian Noni target consumer trademark typefaces typographic visual communication Waxtite