Fables Of Abundance: A Cultural History Of Advertising In AmericaBasic Books, 3 thg 11, 1995 - 416 trang Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States. |
Nội dung
1 | |
15 | |
17 | |
2 The Modernization of Magic | 40 |
3 The Stabilization of Sorcery | 75 |
4 The Disembodiment of Abundance | 102 |
Part II The Containment of Carnival | 135 |
5 The Merger of Intimacy and Publicity | 137 |
8 Trauma Denial Recovery | 235 |
Part III Art Truth and Humbug | 259 |
9 The Problem of Commercial Art in a Protestant Culture | 261 |
10 The Courtship of AvantGarde and Kitsch | 299 |
11 The Pursuit of the Real | 345 |
12 The Things Themselves | 379 |
Notes | 415 |
477 | |
Ấn bản in khác - Xem tất cả
Fables Of Abundance: A Cultural History Of Advertising In America Jackson Lears Xem trước bị giới hạn - 1995 |
Fables Of Abundance: A Cultural History Of Advertising In America T. J. Jackson Lears Xem đoạn trích - 1994 |
Fables Of Abundance: A Cultural History Of Advertising In America Jackson Lears Không có bản xem trước - 1995 |
Thuật ngữ và cụm từ thông dụng
Abstract Expressionists abundance admakers adver advertising agencies aesthetic amid animistic artists audience authenticity avant-garde AVANT-GARDE AND KITSCH Barnum became began bourgeois Calkins Carnival carnivalesque celebrated chap Chicago claimed clients commercial consumer culture consumption copy copywriter Cornell corporate advertising critics critique decades developing discourse dream economic embodied emerging everyday fantasy figure Godey's History human ibid idiom imagery images industry James Joseph Cornell JWT Archives Lionni literary London magazine magical managerial ment modern modernist moral N. W. Ayer national advertising nineteenth century objects P. T. Barnum painting patent medicine pattern peddler popular Printers producerist professional promoted Protestant radio realism rhetorical Saturday Evening Post selling sense sentimental social society sought Stanley Resor Stuart Davis sumer Theodor Adorno things tion tising trade card trade press tradition transformation twentieth century Victorian vision vitalist Walter Thompson Warshaw Collection women worldview writers wrote York