Fables Of Abundance: A Cultural History Of Advertising In America

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Basic Books, 3 thg 11, 1995 - 416 trang
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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
 

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LibraryThing Review

Đánh giá của Người dùng  - stillatim - LibraryThing

Lears' book on 'the making of modern America' was very disappointing, whereas this was fabulous. As a caveat, I think it's fabulous because it was not only exactly what I wanted (a history of ... Đọc toàn bộ bài đánh giá

LibraryThing Review

Đánh giá của Người dùng  - mdobe - LibraryThing

Notes on the Typescript of "The Stabilization of Sorcery," a chapter from the book in manuscript form: Lears begins with an introduction tot he American Middle Period which is quite intelligible. The ... Đọc toàn bộ bài đánh giá

Nội dung

Front Cover
Contents
Acknowledgments
Introduction
Part I The Reconfiguration of Wealth
1 The Lyric of Plenty
2 The Modernization of Magic
3 The Stabilization of Sorcery
6 The Perfectionist Project
7 The New Basis of Civilization
8 Trauma Denial Recovery
Part III Art Truth and Humbug
9 The Problem of Commercial Art in a Protestant Culture
10 The Courtship of AvantGarde and Kitsch
11 The Pursuit of the Real
12 The Things Themselves

4 The Disembodiment of Abundance
Part II The Containment of Carnival
5 The Merger of Intimacy and Publicity
Notes
Index
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Giới thiệu về tác giả (1995)

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

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