International Market Entry and Development: Strategies and ManagementHarvester Wheatsheaf, 1989 - 305 trang |
Nội dung
ALTERNATIVE METHODS OF INTERNATIONAL MARKET | 1 |
Exporting and alternative methods of international market | 10 |
Characteristics of alternative methods of international | 20 |
Bản quyền | |
19 phần khác không được hiển thị
Ấn bản in khác - Xem tất cả
International Market Entry and Development: Strategies and Management Stephen Young Xem đoạn trích - 1989 |
Thuật ngữ và cụm từ thông dụng
activity advantages alternative approach arrangements British capital cent Chapter collaboration commitment competitive Contractor corporate costs countertrade country/market currency customers decision decisionmaking developing countries discussed Eastern Bloc economic entry and development entry mode entry strategy equity joint ventures ERSITY establishment evaluation export factors Figure firm's firms foreign direct investment foreign market entry forms of international franchising FTZs global host country IMP Group important industrial co-operation intellectual property International Business Studies international market entry international strategic alliances international supply internationalisation involved know-how LIBRARY licensing agreements licensor London management contracts manufacturing market-servicing ment methods MNEs Multinational Enterprise negotiations OECD operations organisation overseas partners patent payment policies political risk potential problems profits relationships royalty SAN DIEGO sharing Source stage strategic alliances supplier Table technical technology transfer trade mark Transaction Cost Analysis turnkey wholly owned subsidiaries