Packaging Essentials: 100 Design Principles for Creating PackagesRockport Publishers, 1 thg 6, 2010 - 208 trang This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design. |
Nội dung
| 8 | |
| 10 | |
MATERIALS | 22 |
FORM AND SHAPE | 36 |
LABELS | 50 |
PRINTING | 56 |
MARKETING AND BRAND CONSIDERATIONS | 70 |
SUSTAINABLE DESIGN | 110 |
THE DESIGN PROCESS | 122 |
ASSESS AND REVIEW | 198 |
| 206 | |
| 208 | |
Ấn bản in khác - Xem tất cả
Packaging Essentials: 100 Design Principles for Creating Packages Candace Ellicott,Sarah Roncarelli Không có bản xem trước - 2010 |
Thuật ngữ và cụm từ thông dụng
appeal Arthur Schreiber audience balance Bellatazza Beth Elliott brand Bruce Duckworth cardboard cartons CHOCOLATE Client Concept piece Client Student Client The Grateful Coca-Cola coffee color palette consumer convey create Creative Method Design deliver design approach Design Design Team design Firm Studio design Firm Turner Design Team David diecut Firm The Creative Firm Turner Duckworth flavor foil stamping Francisco Design Team fresh glass gourmet grape graphic Grateful Palate/R Wines handmade high-end icons illustration ingredients inks label design Firm line package design logo London and San marketing materials Moag organic package design Designer package design Firm Pati Núñez photography plastic printing Product label design Product line package Product package design Project Product label Project Product line Project Product package PUDDING result San Francisco Design Sarah Moffat shape shelf style Team David Turner texture Throndsen typography unique varnish visual VODKA wine label Woolworths South Africa
