Supermarket Shoppology: The Science of Supermarket Shopping: and a Strategy to Spend Less and Get More

For shoppers and retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and how to become a smarter shopper or retailer. Follow and apply the practical steps in this book, and you'll be able to recognise you own approach to shopping and become more efficient and practical shoppers.