Traction: A Startup Guide to Getting Customers
Most startups end in failure.
Almost every failed startup has a product. What failed startups don't have are enough customers.
Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth.
"If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder
The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail.
We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction.
"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist
Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Nội dung mọi người đang nói đến - Viết bài đánh giá
LibraryThing ReviewĐánh giá của Người dùng - viking2917 - LibraryThing
Solid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through ... Đọc toàn bộ bài đánh giá
LibraryThing ReviewĐánh giá của Người dùng - DaveHowe - LibraryThing
This is like a pick your own adventure book. The first 5-6 chapters are great and they outline a method for choosing the right growth engine for your business. I will use this book to review in the ... Đọc toàn bộ bài đánh giá
Engineering As Marketing
Search Engine Optimization
Ấn bản in khác - Xem tất cả
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg,Justin Mares
Không có xem trước - 2015