Traction: A Startup Guide to Getting Customers

B́a trước
S Curve Publishing, 26 thg 8, 2014 - 258 trang

Most startups end in failure.

Almost every failed startup has a product. What failed startups don't have are enough customers.

Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth.

"If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder

The number one traction mistake founders and employees make is not dedicating as much time to  traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail.

We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction.

"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist

Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction. 

 

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LibraryThing Review

Đánh giá của Người dùng  - viking2917 - LibraryThing

Solid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through ... Đọc toàn bộ bài đánh giá

LibraryThing Review

Đánh giá của Người dùng  - DaveHowe - LibraryThing

This is like a pick your own adventure book. The first 5-6 chapters are great and they outline a method for choosing the right growth engine for your business. I will use this book to review in the ... Đọc toàn bộ bài đánh giá

Nội dung

The Bullseye Framework
9
Traction Thinking
18
Traction Testing
31
Critical Path
39
Viral Marketing
49
Public Relations PR
63
Unconventional
73
Search Engine Marketing
85
Engineering As Marketing
151
Targeting Blogs
160
Business Development
169
Sales
180
Affiliate Programs
195
Existing Platforms
204
Trade Shows
215
Offline Events
223

Social Display
96
Offline
109
Search Engine Optimization
121
Content Marketing
133
Email Marketing
141
Speaking Engagements
233
Community Building
240
Afterword
249
Bản quyền

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Thuật ngữ và cụm từ thông dụng

Giới thiệu về tác giả (2014)

Gabriel Weinberg is the CEO & Founder of DuckDuckGo, the search engine that doesn't track you. He is also an active angel investor and writer, based in Valley Forge, PA. Previously he was the CEO & Co-founder of Opobox, which was sold to United Online in 2006. Weinberg holds two degrees from MIT, a B.S. in Physics (2001) and an M.S. in Technology and Policy (2005).

Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.

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