Special Events: Event Leadership for a New WorldWiley, 2005 - 496 trang More and more, special events courses are being taught in hospitality and events management courses. Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management. |
Nội dung
MODELS OF GLOBAL EVENT LEADERSHIP | 37 |
Part Two EVENT ADMINISTRATION | 67 |
MANAGEMENT OF HUMAN RESOURCES AND TIME | 117 |
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activities additional advertising agreement ASCAP association whose members attendance audience budget career caterer celebration client communications conduct contract corporate costs create creative CSEP décor determine develop Edutainment effective ensure entertainment equipment ethical evaluation event environment Event Leaders Event Leadership Event Management companies event marketing event organization event professionals Event Solutions event stakeholders events industry example expenses festival Figure final G G G George Washington University global Grand Ole Opry guests identify important International Internet ISES Jack Morton Worldwide lighting major meeting needs Olympic Games participants party performance person production schedule professional trade association promote public relations pyrotechnics rental risk management sound speaker special events sponsor sponsorship staff Station nightclub fire television theme tion tourism U.S. dollar vendors venue volunteers