Exploring Corporate Strategy

B́a trước
Financial Times Prentice Hall, 2008 - 622 trang
8 Bài đánh giá

Over750,000studentsworldwidehave used thisbest-sellingbook to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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Giới thiệu về tác giả (2008)

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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