Exploring Corporate StrategyFinancial Times Prentice Hall, 2008 - 622 trang Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. |
Ấn bản in khác - Xem tất cả
Exploring Corporate Strategy: Text & Cases Gerry Johnson,Kevan Scholes,Richard Whittington Không có bản xem trước - 2009 |
Exploring Corporate Strategy Gerry Johnson,Kevan Scholes,Richard Whittington Không có bản xem trước - 2009 |
Exploring Corporate Strategy: Text and Cases Gerry Johnson,Kevan Scholes,Richard Whittington Không có bản xem trước - 2008 |
Tài liệu tham khảo sách này
ETourism: Information Technology for Strategic Tourism Management Dimitrios Buhalis Không có bản xem trước - 2003 |
International Market Entry and Development: Strategies and Management Stephen Young Xem đoạn trích - 1989 |